I played a pivotal role in helping PEC Safety revamp its digital presence, managing the entire process from sales and onboarding through to final delivery. The project began with thorough research and discovery, including stakeholder interviews and an extensive branding exercise. This effort helped establish the company’s voice, tone, visual identity, and overall brand strategy, including the designation of a brand champion to lead future efforts.

After defining the brand’s identity, I led the design of the new website, working closely with their large internal team to ensure the site was fully aligned with the refreshed branding. The site not only reflected the new visual and communication standards but also delivered an intuitive user experience that catered to PEC Safety’s unique audience. The collaborative process ensured that every aspect of the design resonated with the company’s mission and values.