As the Project Manager and Lead Designer on the project, I was tasked with leading the redesign of Stream’s website to improve user engagement, streamline the user journey, and adapt the design to the company’s newly established re-brand. The client’s existing site lacked a cohesive user experience and had outdated design elements, leading to low conversion rates and a high bounce rate.

I managed the project end-to-end, starting with discovery sessions to understand the client’s business objectives and target audience. I performed a research and discovery phase working close with the client to learn about their competitors and inspiration moving forward. I worked with the client to assist in content structurea and designed high-fidelity designs to ensure the new website was both visually striking and user-friendly. I also coordinated with developers to ensure the designs were seamlessly implemented, staying within budget and on schedule, and all interactivity and complex elements were implemented correctly.

Since the launch, Stream Realty has seen a significant increase in site traffic and client engagement, with users spending more time exploring their portfolio. The updated design has positioned them as a forward-thinking leader in the commercial real estate space, helping them stay competitive in a fast-moving market.